ABOUT MICHAEL ALLEN (MJ), CIMBS

Director of Internet Marketing

Michael J. Allen, CIMBS (MJ) is a veteran Internet Marketer with 11 years experience in Internet marketing and business strategy, planning, communications and entrepreneurship. An authority in his subject matter and an certified Internet Marketing & Business Strategist, his holistic attitude towards Internet Marketing is in strategy and planning with domain experience of web channels as search, email, social media, analytics and online advertising, coupled by technical expertise in website design and development management.

He's helped small mom & pop businesses to leading the direction of all global eMarketing for the Bodog organization, a $6 billion online entertainment company, highlighted on the 2007 cover of Forbes Magazine. He's worked directly, and collaboratively, with names as MySpace.com, ESPN, Fox Sports Network, The Score, Google, Sirius Radio, Olympic Dairy, NFL Superbowl's Halftime Lingerie Bowl, Mike Ditka, Reggie Jackson, The New York Times, Esquire Magazine, Calvin Ayre, Bodog and many others.

Hat Sizes

In the role of agency, corporate and entrepreneur, MJ’s reputable experience includes counselling entrepreneurs, business owners and marketing professionals in online marketing strategy, ebusiness start ups and web development.

He now resides as a Web Marketing Director where he consults for an established global client base under his own company, MJA Impressions – Internet Marketing & Business Strategy. Outside of client consulting, MJ has launched a number of entrepreneurial incubator start-ups and internet based properties.

	MJ accomplished what our previous Internet marketing company couldn't, all in a matter of weeks – so yes, we’re very happy! He got the job done, great to deal with and gets right down to business. Not only had he provided us with invaluable Internet marketing and search marketing advice, but he got us outstanding results.
	Todd Duncan, TD Photography

MJ’s career path has filled the roles of Entrepreneur, Website Board Director, Web Marketing Director / Manager, Internet Marketing and Business Strategist, and Email Marketing Manager / Specialist.

In his previous role with digital marketing agency Riptown Media, MJ led the direction and delivery the of global eMarketing strategy for all business arms of Bodog (Bodoglife.com, Bodoglife.net, BodogTV, BodogFight, BodogMusic, Bodog Battle of the Bands, BodogNation, BodogBeat, BodogFantasy), a $6 billion Caribbean online entertainment and gaming company and private foundation Calvin Ayre, with an annual team marketing budget of $100M.

MJ’s support for the Internet Marketing industry includes volunteer role as Website Board Director for the International Internet Marketing Association, along authoring an Internet Marketing industry blog; Internet Marketing - Strategies of Change.

Professional Background

In his previous role as Senior eMarketing Manager / Specialist with Riptown Media (now FiverMedia), Canada, he directed and led the strategy and execution of Bodog’s organizations global eMarketing planning, strategy and programs , eMarketing revenue objectives, operational efficiencies (resources, processes, skill-sets) and internal customer service between offices in Vancouver, Toronto, Costa Rica, Antigua and London.

MJ’s role covered all extensions of Bodog’s brand, including:

1. BodogLife.com - A global online entertainment and gaming company
2. Bodog Life.NET
3. Bodog Music - An international record label, and marketing program Bodog Battle
4. Bodog TV - TV production and reality shows as Bodog Fight and Calvin Ayre Wild Card Tournament
5. Bodog Nation - A publishing house e-zine
6. Bodog Beat - A mainstream entertainment blog
7. Bodog Fantasy - A fantasy sport leagues – football, baseball, basketball
8. Calvin Ayre Foundation - An international philanthropic organization

MJ’s concentration in his role was also spent overseeing concept and delivery of customer lifecycle eMarketing campaigns and programs including lead generation, customer acquisition and conversion, retention and loyalty, brand affinity and viral. He led the direction and execution of hundreds of eMarketing campaigns and programs including cross-channel campaigns with web channels of affiliates, advertisers,  search and social media, many of which obtained ROI success of 100% to +400%.

His eMarketing expertise was also spent directing and executing the organizations email marketing reputation framework and infrastructure, which included key partnerships with Exact Target, Strongmail Enterprise and Talisma, along building ISP relations with AOL, Microsoft, Yahoo and others.

Bodog is one of the world's most successful and well-established online entertainment brands. Highlighted on the cover of Forbes Magazine and covered on major media outlets as Fox Networks, CNN, Sirius Radio, CBS, BNN, Sports Illustrated, The New York Times and many more. Bodog is a $6 billion global leader with customer base of over 16 million.

	Phenomenal communication, attention to detail, knowledge, innovative and a passion for what they do is what makes MJA Impressions (Michael Allen) a fantastic company to work with.
	Michael Nauss, WindermereSea to Sky Real Estate

A Few Words...

“The timing of targetted messaging is the key ingredient to convert the highest ratio of online visitors in a website or sales funnel. A right blend of web marketing channels and a push/pull strategy, maximum results can be achieved....with the right integration of technologies and media.”

"With the escalation of social media, it now places an intangible influence on brand affinity, which can support exploiting web conversion rates....all simply through social advocacy.”
“However, the basis to leverage social media in your mix is the identification and seeding to the core influencers who will amplify that message, and ideally the evangelists who will spread that message to your audience through their social relationships....all in the end, contributing to an intangible personal influence that increases online conversions."

Where Is He today?

Consulting Company - MJA Impressions
MJ’s years in the interactive marketing industry allowed him to build reputable experience and become an authority in his subject matter. He’s built a global client base under his Vancouver Internet Marketing based company, MJA Impressions – Internet Marketing & Business Strategy (www.mjaimpressions.com) and authors a web marketing blog.

His company provides strategic Internet Marketing guidance and services for numerous clients and key accounts from around the globe. There, he’s defined the strategic direction in overall marketing and business strategy and tactical online marketing programs and campaigns in search, email, viral, social, web analytics, website development and online advertising.

He's successfully helped clients through a number of business and marketing-driven initiatives ranging from new online business start-ups, online brand positioning, lead generation and acquisition, retention and loyalty programs.

Complimenting his web marketing experience, MJ also directs website design and development projects that cover a spectrum of website business models, including; dynamic database and custom content management systems, membership and social community projects, microsite and lead generation websites, custom web-based business applications, shopping-cart / ecommerce websites, corporate and “mom & pop” website projects. He’s carved a niche market for himself in this area by building offshore relationships in India, China and Bulgaria where his clients realize phenomenal workmanship with significant cost efficiencies.

	MJA Impressions (Michael Allen) has been invaluable for the success of our website. Their creativity and expertise has given us a leading edge above the rest in our Whistler accommodation marketing.
	Martine Street, Montebello At Whistler.

Clients, Relationships & Partners

MJ’s career path has allowed him to work directly and collaboratively on the online communications and eMarketing direction of key accounts and business relationships. These include interactive industry marketing brands Exact Target, Email Labs, 24/7 Media, Omniture and HitWise.

He's also worked with high-profile mainstream and household brands as MySpace.com, Bodog, Forbes, People Magazine, Sirius Radio, LA Lakers Youth Foundation, MTV, VH1, Fuse, ION Network, The Score, ESPN, Fox Networks, Fox Sports Network, ABC, World Wildlife Foundation, Indy 500, The New York Times, USA Today, CBS, Sports Illustrated, Razor Magazine, JumpTV, Maxim, FHM, Playboy, SuperBowl’s Lingerie Bowl, Super Bowl’s Hawaiian Tropic, Genesis Awards and the Cannes Film Festival.

MJ has also been invested in collaborative web marketing channel programs and/or campaigns leveraging mainstream celebrity endorsements and/or involvement with actors as Jamie Fox and Shannon Elizabeth, music artists P.Diddy, Snoop Dog, Wu Tang, Warren G, DMX, Busta Rhymes, Bif Naked, sports icons Joe Montana, Reggie Jackson, Magic Johnson, Mike Ditka, and poker legends as David Williams, Evelyn Ng, Jamie Gold and Josh Arieh.
Awards (egaming).

History

Michael launched his career upon graduating British Columbia Institute of Technology specializing in marketing management and eBusiness. He spent the following years at Knelson, a global leader in B2B capital mining equipment with presence in over 70 countries. During his time at Knelson, Michael was responsible for the management of all web marketing programs and online brand presence. 

Michael spent 2 years as Website Board Director for the International Internet Marketing Association where he led the planning, strategy and implementation of a new association website with membership and ecommerce services.

He is an entrepreneur of multiple Internet incubator projects. In early 2004 he founded the Canadian online social community of HarryPotter.ca and a local Vancouver ethnic targeted BtoC marketplace.

In 2006/07 he acquired the venture capital for an online luxury vacation rental marketplace start-up, which was the result of an ebusiness platform scalable for other ebusiness start-ups.

The most recent start-up as a result of this ebusiness platform is a online business centre focussed on the consumer financing auto market, which received national media recognition and fast becoming one of the leading players in its Canadian market.

Michael’s more recent career adventures resides with leading the eMarketing direction for global entertainment brand Bodog, and his own professional Internet Marketing consulting company concentrated on educating and helping client  businesses of all sizes with a holistic approach to Internet marketing and business strategy, including search, email, social, online advertising, viral, website design and development.

Contact MJ

Contact MJ to learn more about what he can do for your business or next project, or perhaps discuss industry subjects or collaborate on a new online business idea.