New Real-Time Google Analytics

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Google has rolled out one extremely helpful service in the form of free, real-time Web statistics–and one expensive yet useful service, Analytics Premium.

The Good News: Real-Time Web Analytics

One of the huge drawbacks of Google Analytics when compared with other Web analytics tools was that it only offered credible data from the previous day. There was no real way to track same-day stats or the impact of content shared on social media sites.

If Google has switched the feature on for you, you’ll be able to see it by switching over to the new version of Google Analytics by clicking on “New Version” in the top right-hand corner of the page. If it is enabled, you will see it by clicking on your Dashboardstab if you do it now, or your Home tab if you are trying it out next week. Google calls this Real-Time, and it may be the excuse you need to nuke your paid Web analytics solution. Read more

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Tip: LinkedIn Reputation and Promotion

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LinkedIn.comLinkedIn has added a few new features that impact marketers and business owners. Promoting your business information on LinkedIn has become a lot more engaging, and  knowledge-sharing with industry peers.
A few unique LinkedIn features that are worth exploring in our online marketing: Read more
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Tip: Google +1 in Adsense

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In the next month, Google will introduce the Google +1 button and personal recommendations to display ads. A very similar ad strategy approach as Facebook has already started, Google appears to be following suite.
The Google +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and Google will continue to show the ads that will generate the most revenue for you. Read more
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Tip: Link Building in Post Panda World

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Pay more attention towards relevant content, traffic sources and conversions rather than emphasizing on Page rank. Old link building methods are just not that effective in this Post Panda world (what is Google’s Panda update) and you need to switch to these new link building strategies that will give your website a boost, or learn more why the Panda update caused websites to drop in rankings.

Guest Blogging: It’s a great way to obtain quality links and to extend your network. It benefits both the Guest and the Host as the Host receives quality fresh content and the Guest receives the backlink. Read more

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Tip: Link Building

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Link Building counts for the credibility, and contributes to reputation, of your website. The more credible and reputable, the higher search engine rankings you’ll receive, and aims to accomplish the goal of attaining search engine positioning within the ‘Golden Triangle’ (top 3-4 search results) that drive more than 80% of click thrus from Search. Here are some tips and trends that are likely to impact your Link Building efforts:

  • Start using mix-match technique for link popularity building and that makes your site reliable.
  • Focus more on how to secure the links that help you in long run.
  • Social media integration – (ex. YouTube, Google +1 and other social media where conversations and linkage is being published on your brand), and keyword in tweets including a link back to your website and this when indexed in Google helps in your link building efforts.
  • Forum participation
  • Industry authority sites and organizations (ex. better business bureau, and others)
  • Like your reputation, link reputation is built on quality, not quantity.

There are other link building techniques and tactics we employ in client projects and within our mentoring and coaching services. Inquire within to see which tactic direction would work best for your website.

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Tips: SEO & Social Bookmarking

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Social Bookmarking websites attract a considerable amount of user attention and are still a significant part of any organic SEO campaign. Most of these websites use No Follow attribute so as not to pass link juice to websites that they don’t trust. But here search engines are not the entire limit of the world, there are users also who are looking for information on the web and you can fetch direct traffic to your website through these no follow links even if you don’t get Google traffic.

Social Bookmarking websites attract a considerable amount of user attention and are still a significant part of any organic SEO campaign. Most of these websites use No Follow attribute so as not to pass link juice to websites that they don’t trust. But here search engines are not the entire limit of the world, there are users also who are looking for information on the web and you can fetch direct traffic to your website through these no follow links even if you don’t get Google traffic.

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Tips: Google’s Panda Update

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Recently Google announced a major algorithm update on how it ranks websites and this affected almost 12 % of the search engine results. “Panda Update” named after one of the Google’s engineer was designed to get rid of low quality websites-websites with copied and low-value content that is of no use for the readers.

At the same time, it aimed at providing better search engine rankings to the websites with original and informative content. With this update, it is now required to tweak your SEO strategies a bit in order to rank high is SERP.

Focus on creating high-quality content for your website and you can use the Panda as an advantage.

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Tips: SEO & Internal Link Value

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Internal links of a website is one of the most neglected aspects of SEO in many cases. Although inbound links do not carry same value as by external links, they are important to help search engines understand site architecture, internal flow of PR, indexing of more pages and leverage the use of anchor text within a website.

It also improves user experience and leads to more page views on the website. Websites such as Wikipedia are using hundreds of internal links to their own advantage. Also, search engines do not differentiate between internal absolute or relative links.

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Tips: Google Places Local Listings – Avoid Suspension

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When optimizing a Google Places local account listing (or Yahoo or Bing local listing), attempt to exclude inserting keywords in your Business name. This could lead to account suspension. To lean on the side of best practices, use the keywords judiciously in “Description” and “Additional information” section; and massage to some extent the keywords into the categories where you can create a few custom categories, containing keyword, out of the five options available.

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Tips: Search Engine Marketing – AdWords Quality Score

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Most Internet marketers believe that there is only one type of Quality Score in AdWords. But in fact there are three types of quality scores that are considered.

Search Network Quality Score
Quality Score for Google and the search partners network, depends upon following factors:

  • the historical clickthrough rate (CTR) of the keyword and the matched ad on Google and Google Network
  • your account history measured by the CTR of all the ads and keywords and the historical CTR of the display URLs in the ad group
  • the quality of your landing page
  • the relevance of the keyword to the ads in its ad group
  • the relevance of the keyword and the matched ad to the search query etc.

Read more

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