Frequently Asked Questions

1. Why do I need a search engine strategy?

2. Search engine strategies are new to me. How do I know if it's right for our stock investment promotional strategy?

Answers

1. If it's important to have your investment and stock information quickly found by investors who use search engines (Google, Yahoo, MSN, AOL, etc.) to manage, buy and research their stock portfolio then integrating a search engine marketing strategy is recommended. With the mining and resource market booming in 2004, more investors are researching the web for investment opportunities each day.

2. Is a stock or investment digital marketing promotional strategy right for you? Take this basic test to see how you rank in terms of investors finding your website through search engines. Score yourself 5 points for a "yes" answer and 0 points for a "no" answer.

1. Is your company website found in search engines, directories and portals?
   
2. Is your website found in the major search engines (Google), directories (Yahoo) and portals (MSN) that 90% of people (who could be investors) use to research and buy investments?
   
3. Is your website listed within the top 10 search results of the major engines, directories and portals?
   
4. Is your website listing found on targeted key terms and words people (investors) use to find information related to your business? (ex. "gold stock investment")

If you've scored 15-20, congratulations you're doing well with attracting qualified investors to your website through search engines. If you've scored 0-15, your likely losing qualified investors who are seeking investments in companies like yours.

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