 EMAIL REPUTATION MANAGEMENT SERVICES
Is your email marketing campaigns not getting maximum inbox deliverability, delivered to the junk box or bouncing, listed on blacklists, reported as spam or is email is blocked altogether by an ISP as AOL? Let our email reputation management services overcome these email challenges to ensure you attain the maximum email inbox delivery and campaign ROI for all your marketing, customer service and transactional email communications.
"Businesses will save $2.4 billion using email for customer services, transactions, and statements.”
— Jupiter Research
Our email reputation management services will:
- Increase inbox delivery
- Increase email marketing ROI
- Reduce spam complaints
- Understand who reports your email as spam
- Attain ISP white listing status
- Reduce or remediate blacklisting's
- Reduce or remediate ISP blocks
- Reduce or eliminate bounced email
Email marketing has evolved over the years where the level of sophistication in how ISP’s as Microsoft, Yahoo, AOL, Gmail, etc. asses inbound email from individuals and organizations. An organizations reputation of email sending plays a critical role in deciphering whether your marketing email (and all organizational email) reaches the recipients inbox, junk box or non-delivery all together.
"For every percentage point decrease in deliverability, you could be losing tens of thousands of dollars each year. Estimates show that a 5% drop in email delivery rates can cost even a moderate-sized e-tailer $1 million per year. ”
— Source: Marketing Sherpa
Over 90% of email in the Internet pipelines are filtered as spam and either never reaches the recipient, or is filtered to the junk box as reported by Jupiter Research. Evidence of this result from ISP’s filtering over 70% of this email through evaluating the senders email reputation, not just the content alone.
Our email reputation management services cover the full spectrum of ingredients necessary in building an strong email framework and managing the email infrastructure with the goal of maximizing inbox delivery and email campaign revenue.
Our email reputation services cover 3 core areas:
Email Audit
Email Reputation Strategy & Planning
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The email reputation strategy and planning is the full service package that provides companies the planning and approach to establishing an organizational wide email infrastructure and framework.
This can be accomplished if your mailing systems are in-house using systems such as Strongmail or another proprietary email system, or an outsourced solution to a 3rd party ESP (email service provider) as Exact Target, Email Labs, etc.
Our email reputation strategy and planning will cover the areas of:
- Email infrastructure audit
- Framework planning
- Email marketing resources (team development)
- Team / resource training
- Authentication methods
- SPF, Domain Keys, DKIM, etc.
- Accreditation services
- Habeas, Return Path, Goodmail
- ISP relationships
- White listing services
- ISP feedback loops
- Blacklist and block list monitoring
- List hygiene practices
- subscriber methodology
- permission-based management
- Domain permanence
- Private IP allocation
- Email volume throttling
- ISP and block list remediation services to resolve email blocks and blacklist
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Email Reputation Monitoring
Learn More
Let us help you maximize your organizations email delivery and reputation with the ISP’s of Yahoo, AOL, Gmail, Hotmail and over 200 others across the globe.
Contact us today to discuss how we can increase your email campaign inbox deliverability, and campaign ROI, reduce spam complaints and ISP blocks through our email reputation marketing services. Located in Vancouver, BC, Canada, we've successfully helped clients from around the globe with email reputation management.
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