Email Strategy Service
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Email Marketing Strategy


Ready - give us a call about our email campaign deliverAn email marketing strategy for any business should address the pillars of the customers lifecycle; lead generation, acquisition, conversion optimization, growth, retention and winback.

We build 'automated' email strategies and programs for clients around triggered events; automated sales team emails, drip emails and auto responders, online purchases, birthdays and anniversaries, product upsells, refer-a-friend viral emails and more.

An email marketing strategy addresses the 'touch-point' programs in the customer lifecycle to connect with your customers and subscribers through hands-free personalized, one-to-one email.

email marketing strategy

Our Email Marketing Strategy Services

  • Email Strategy & Programs
    • Automate customer lifecycle programs; lead generation, acquisition, growth, retention and winback email programs your website.
    • Got an existing online business and need to set up automated emails to delivery on scheduled events (ex. 1 day after new customer account registration who did not purchase)? We can help.

  • Email Delivery
    • We'll show you how to design and delivery HTML email campaigns to your list of subscribers, leads or customers yourself. Alternatively, we can provide a hands-free solution to save you time from managing your full email program.

  • Email Enterprise Solutions Consulting
    • We can recommend an email marketing platform to manage all your daily transactional email sending, mass/bulk marketing promotional sending and marketing integration into your existing CRM or similar solutions.
    • We've worked with the best technologies in the industry (Strongmail, Exact Target, Silverpop and more), and can make the ideal recommendation to fit your business and budget.


The email marketing strategy should fit your business and customer lifecycle events to produce the right conversation, at the right time, to influence and motivate their decisions that satisfy your business goals and revenue. It should allows you to connect with your customers from their interactions from the time they spend engaging with your business.

Example of Email Marketing Programs

  • Auto responder for new sign ups
  • Nurture sales lead sign ups with drip email
  • Auto send an email on a customers birthday or product anniversary
  • Auto send cross-sell and up-sell emails
  • Build business referrals via tell-a-friend viral email
  • Integrate email with social media to profile customers and subscribers
  • Transactional and engagement automated email
  • Auto send email addressing customer churn events and attrition events

Our email strategy services also provide consulting for those needing an email platform for mass email sending of daily transactional email, mass bulk marketing and promotional email, and integration with existing marketing programs, including web analytics and CRM systems.

Our email marketing strategy service addresses these programs and more to send hands-free, personalized, relevant, and targeted message from you or your brand to influence your audiences buying behavior, and their relationship with your business and brand.

Have one of our expert email marketers develop and implement an email marketing strategy that works for your business to drive ROI. Our email marketing strategy services also look at the social media side of your business, and can show you how your email marketing can be an even more powerful tool to build more customer profiles, connect with your audience, and reach your strongest brand advocates.

Ready - give us a call about our email strategy and program servicesContact an email marketing expert from our team to discuss what we can to build an email marketing strategy for your business. As a top Canada email marketing company located in Vancouver and Toronto, we have veteran email marketers ready answer your questions.




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