EMAIL mARKETING STRATEGY & PROGRAMS

Are you considering increasing sales or sign up conversion rates through email? Perhaps an email strategy to collect more leads or an auto-pilot email program to send email when a triggered event occurs such as a customer purchase or signup?

How about the need to immediately cross-sell and up-sell customers through triggered emails tailored to related products or services they purchased that have a higher likelihood to influence their buying behavior?

Others may seek to deliver a triggered email around customer attrition and churn events or tap into visitors social relationships through a viral refer-a-friend email program. 

Customer Lifecycle Event Emails

While search engine marketing is one of the best mediums to drive new website traffic, email marketing programs are the best means to retain visitors and customers and ensure their loyalty. Examples of personally tailored, event-driven, auto-pilot email campaigns built around your visitors and customers lifecycle events include:

	Birthday or anniversary emails Customer service email as a thank you email after a purchase or sign up Sales follow up email 3, 7, 14, 30 days after sign up for an account Winback email after X days of no activity Loyalty email after member/customer attains a certain level Tell-a-friend referral email. Let visitors recommend a product/service to their friends or build a viral email program on your website. Send segmented email from the admin area of your website to all members Many more...

Our email marketing strategy and programs are built and tailored to your specific business needs that are built around customer lifecycle events. These customer lifecycle events are uniquely defined for your business and customer interactions. The possibilities are endless.

An email marketing strategy that focuses on email programs built around website visitor and customer lifecycle events can produce the right conversation, at the right time, with your audience to influence and motivate their decisions that satisfy your business goals and revenue.

Intelligent Email marketing

Let us help you design an intelligent email marketing program built around your visitors and customers lifecycle events. An email program that provides timely, auto-pilot, triggered email messages to specific visitor or customer segments with dynamic, personalized messaging that maximizes business revenue and builds on brand affinity.

Traditional email programs that can be built around visitor and customer behavioral events and set up on auto-pilot includes:

	Lead generation Sales acquisition and conversions Signup conversions Retention and loyalty programs Winback of churned customers Referral programs (viral, refer-a-friend) Customer service Ecommerce and billing messaging Brand awareness

Learn More

Contact us today to discuss an email marketing program that creates engagement, interaction and influences your visitors and monetize all email channels. Located in Vancouver, BC, Canada, we've successfully helped clients from around the globe with email marketing strategy and program services.

Related:

• Email marketing reputation management services
• Email marketing campaign delivery services
• Email and website development services