SEARCH ENGINE MARKETING APPROACH

Our search marketing strategy approach involves an open dialogue with the client, where we help counsel, educate and lead the strategy through a step-by-step approach.

Discover:

What do you want the search marketing strategy to achieve for your business? Perhaps increase sales, improve conversion rates, or generate a viral / evangelist effect for the site.

Who is your market and where do the hang out online, where do your existing visitors come from and what do they do once they enter the doorway of your website, what are they looking for and why did they leave early, etc.

	The discovery phase will review and uncover the answers to these questions, along with an assessment of any problems that are causing visitor traffic jams in the areas of the websites architecture in the website analytics, design and content.  We’ll work with you to establish the KPI’s (key performance indicators) that are used to measure and benchmark the success of your goals. The goal of the search engine marketing discovery phase is to identify and understand what areas of the website need to be fixed and what search marketing tactics will be employed to maximize the your online business performance. This may include search engine optimizations (SEO) for improved organic or natural search engine positioning, a link building for increased Google page rank, or a paid search strategy (PPC) tailored to a short-term marketing campaign.

There are a variety of search engine optimization and marketing strategies that can be employed, and the discovery phase aims to understand which approach will maximize the results your seeking.

Aim:

With the ammo we obtain in the discovery phase, your search marketing strategy will aim directly at your target audience. We’ll target them geographically, demographically or by product and brand name. 

	Implementing a blended search marketing solution of organic and paid search marketing (PPC and CPC), will aim the right targeted message, at the right time, and custom tailored messaging that speaks to your audience to drive them through the front doors of your website.

Lastly, we analyze the results of the strategy. Understanding how the search marketing strategy and SEO stands up to the established benchmarks will tell you where to best optimize in the continuous process of enhancing performance through the search engines.

Analysis:

	The analysis of your search marketing strategy will provide in-depth insight into increased traffic patterns, sales or conversion funnels and the successes defined by the goals and KPI’s (key performance indicators) established in the discovery phase. You’ll learn how the tactics are working, what assumptions are not, and the true understanding of how your search marketing strategy has impacted the performance of your website.

Learn more

Interested in our search marketing services but want to learn more about our approach and how your needs can be met with the right search marketing solution, contact us today to arranging a meeting to discuss your needs and answer your questions.

Located in Vancouver, BC, Canada, we've successfully helped clients from around the globe with driving more qualified visitor traffic from search engines through organic and paid search engine marketing strategies.

Related:

• Search engine optimization (SEO)
• Search engine marketing strategy