Web Marketing Consultant
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Michael Allen, CIMBS
Senior Web Marketing Consultant
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Based in Vancouver, British Columbia, Canada and servicing clients worldwide,
Michael Allen is a professional and accredited Web Marketing Consultant
of MJA Impressions with almost 10 years experience.
Michael has provided web marketing and search engine marketing consultancy
services to a variety of clients seeking help to leverage the web for
business. He's helped clients in a variety of markets and industries locally
in; downtown Vancouver, Burnaby and Whistler, British Columbia; nationally
in Calgary, Alberta and Winnipeg Manitoba, Canada; and internationally
in Hawaii and Seattle USA, Germany, Sydney Australia and more.
Clients have sought his professional
web marketing and search engine advice and services for such B-to-B
and B-to-C marketing and business programs as product launch campaigns,
email marketing campaigns, drive online sales, attain and retain brand
identity, expand into new markets, increase visibility and position within
Google and Yahoo and more, online media management and web advertising
campaigns, online contests, providing secure payment transactions via
the web, membership and event registration and management and integrating
the power of the web into traditional marketing plans.
Michael's past experience has included the positions of Director of Marketing,
Website Board Director of the International Internet Marketing Assoc., President and Creative Director, Web Marketing
Manager, e-Marketing Manager, Internet Marketing and Business
Strategist and Project Manager. He's managed the direction of all Web
Marketing and web-based solutions for a +$12 million company with four divisions
in over 70 countries worldwide while overseeing integration of digital
strategies with traditional marketing initiatives. He's also conceived,
launched and managed a numerous online marketing campaigns, one which
contributed to help generate over $1 million in sales over 1 year period. More recently he's overseing the eMarketing Dept. of an Costa Rican online gaming company ranked #1 in the US by eGaming, valued at over $1 billion.
Within each customized strategy, Michael has provided insight into a
variety of tactical programs to build the success of each campaign. This
has included viral marketing components, search marketing as organic /
natural search results, sponsored / paid performance based search
marketing with Google and Overture (a Yahoo! company), search engine
inclusions and submissions with others as MSN, Looksmart, Yahoo and more,
website optimization for search engines, website analytics, portal and
vertical industry and landing web pages and websites, leveraging offshore website
designers and website
developers for cost-efficient projects, email marketing strategies
and more.
As a web marketing consultant, Michael works one-on-one with clients
and manages all client relations and strategic direction for companies.
An alumni of British Columbia Institute of Technology; Marketing Management,
Dale Carnegie Institute and a Certified Internet Marketing and Business
Strategist (CIMBS), Michael's experience in traditional and web marketing
and his fluency in technical aspects of web-based projects has given him
a strong background of business and technical expertise that he passes
onto his clients.
Contact Michael Allen at
to discuss you're next marketing program or directly at 604.831.9125.
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