Google has rolled out one extremely helpful service in the form of free, real-time Web statistics–and one expensive yet useful service, Analytics Premium.
The Good News: Real-Time Web Analytics
One of the huge drawbacks of Google Analytics when compared with other Web analytics tools was that it only offered credible data from the previous day. There was no real way to track same-day stats or the impact of content shared on social media sites.
If Google has switched the feature on for you, you’ll be able to see it by switching over to the new version of Google Analytics by clicking on “New Version” in the top right-hand corner of the page. If it is enabled, you will see it by clicking on your Dashboardstab if you do it now, or your Home tab if you are trying it out next week. Google calls this Real-Time, and it may be the excuse you need to nuke your paid Web analytics solution. Read more