MJ Digital led a D2C social ads campaign on TikTok, Facebook, and Instagram, that used a generative AI video flywheel, automation, paid media execution, Amazon Attribution, and GA4 eCommerce tracking to connect creative testing with traffic, product-page intent, conversions, and sales learning.
CASE STUDY: Generative AI & Automation of Social Video Ads for a D2C Social Ads Campaign Read More »
MJ created and led a global and localized SEO and persona-led content strategy for Western Union across 3 regions with 140 countries that grew that grew organic traffic by over 300% across 70+ localized websites and turned search into a lower-cost demand channel.
A global heavy equipment enterprise evaluated Adobe Marketo Engage, Oracle Eloqua, and Salesforce Marketing Cloud Account Engagement against business goals, regional needs, CRM/CDP readiness, Azure data architecture, ABM, adoption, and revenue impact to select the right MarTech foundation for scalable growth.
When a global enterprise outgrows its website ecosystem, the real problem is not the website. It is the strategy and operating model behind it. How a global heavy equipment dealer used an Adobe-powered website strategy to unify brand, content, MarTech, analytics, and regional execution across 6 localized websites.
SEO is not dead. It is expanding. As buyers use Google, AI tools, social platforms, and online communities to make decisions, brands need to optimize for visibility, trust, and conversion quality—not just rankings and clicks.
AEO, GEO, and SEO: Why Search Is Becoming a Visibility Strategy Read More »
A CASL modernization initiative for one of Canada’s top automotive dealer groups turned fragmented consent capture into an audit-ready CASL and privacy permission framework, roadmap for CASL compliant first-party data growth to support the orgaizations CDP and the immediate quick win execution priorties to mitigate immediate compliance risks.
AI will not fix broken marketing operations. It will expose them. This article explains why unified customer data, connected MarTech, governance, privacy, and business-value measurement are now the foundation for AI-ready marketing.
AI Will Not Fix Broken Marketing Operations. It Will Expose Them. Read More »
A strategic blueprint for digital, marketing and technology leaders tackling unifying fragmented regional systems and platforms like SalesForce, Adobe, Microsoft and others into a governed, scalable MarTech and marketing architecture that reduces cost, strengthens compliance and consent, builds that universal customer identity all to enable and drive global growth.
A two-location Toronto retailer used CDAP funding to reduce digital strategy costs and selected MJ Digital to build a practical strategy and roadmap for eCommerce, SEO, data and analytics, and execution.
CASE STUDY: Retail & eCommerce Digital Strategy | ISED Candian Digital Adoption Program Read More »
The Canada Digital Adoption Program’s $15,000 grant program ended early on February 19, 2024 leaving many Canadian businesses disappointed and lost. In response to help SME’s who did not benefit from the program, MJ Digital offers a new Digital Accelerator Program to help pave the pathway to unlock new business value from Digital.
Canada Digital Adoption Program ends early. Now what? (Help is still available) Read More »