MJ Digital led a D2C social ads campaign on TikTok, Facebook, and Instagram, that used a generative AI video flywheel, automation, paid media execution, Amazon Attribution, and GA4 eCommerce tracking to connect creative testing with traffic, product-page intent, conversions, and sales learning.
CASE STUDY: Generative AI & Automation of Social Video Ads for a D2C Social Ads Campaign Read More »
AI will not fix broken marketing operations. It will expose them. This article explains why unified customer data, connected MarTech, governance, privacy, and business-value measurement are now the foundation for AI-ready marketing.
AI Will Not Fix Broken Marketing Operations. It Will Expose Them. Read More »
When a global enterprise outgrows its website ecosystem, the real problem is not the website. It is the strategy and operating model behind it. How a global heavy equipment dealer used an Adobe-powered website strategy to unify brand, content, MarTech, analytics, and regional execution across 6 localized websites.
SEO is not dead. It is expanding. As buyers use Google, AI tools, social platforms, and online communities to make decisions, brands need to optimize for visibility, trust, and conversion quality—not just rankings and clicks.
AEO, GEO, and SEO: Why Search Is Becoming a Visibility Strategy Read More »
A strategic blueprint for digital, marketing and technology leaders tackling unifying fragmented regional systems and platforms like SalesForce, Adobe, Microsoft and others into a governed, scalable MarTech and marketing architecture that reduces cost, strengthens compliance and consent, builds that universal customer identity all to enable and drive global growth.
A two-location Toronto retailer used CDAP funding to reduce digital strategy costs and selected MJ Digital to build a practical strategy and roadmap for eCommerce, SEO, data and analytics, and execution.
Canadian Government Funded (CDAP) Digital Retail Strategy Read More »
The Canada Digital Adoption Program’s $15,000 grant program ended early on February 19, 2024 leaving many Canadian businesses disappointed and lost. In response to help SME’s who did not benefit from the program, MJ Digital offers a new Digital Accelerator Program to help pave the pathway to unlock new business value from Digital.
Canada Digital Adoption Program ends early. Now what? (Help is still available) Read More »
Digital transformation varies in meaning across different businesses, yet the universal truth remains: each entity accelerates its distinct digital metamorphosis.
Change, adapt or die… the quote goes. In this short 6-part series we’ll unpack a few key areas business leaders must address to embrace transformation and innovation to thrive in today’s every-evolving world.
Part 1: Digital Transformation: Creating a business that can weather any storm Read More »
What does UX (user experience) have to do with website design? Everything. The foundation of any good product design (think Apple products like iPhone or a Mac), is a customer-centric understanding to how the product should look, feel and work. Good UX is rooted by psychology, and this is the mindset any good website designer should
How to customize UX for mobile website design Read More »
