In partnership with the client, MJ Digital, a local SEO agency, developed a sophisticated “fit for business” SEO strategy that encompassed advanced areas of SEO techniques including leveraging data and AI to inform the strategy.
Through thorough data-driven keyword research, customer sentiment, analytics analysis, on-page optimization, technical SEO improvements, content creation and optimization, building online authority, and an education change management approach to upskill the client’s staff, the SEO plan aimed to position the client as a leader in their industry for their target markets.
Upon delivery of the digital adoption plan through the CDAP program, the client continued the partnership to execute the SEO strategy to accelerate the results.
To date, the client has yielded exceptional results, driving significant growth and improvements in their online visibility and share of voice with Google (34% lift vs competitors), organic search rankings (5 page 1 rankings, 20 page 2 rankings), and overall sales funnel performance driving more lead volume to sales at a +40% lower CPA.
Our approach was rooted in meticulous data-driven research, enabling us to identify new opportunities, target keywords, customer buying behaviours, analysis of competitor strategies and what’s working and not, and uncover valuable insights into customer search behaviour.
The technical SEO optimization drove 40% of the growth and then plateaued. The technical SEO ensured that the website searched engine-friendly, mobile-friendly (40% of website traffic), improved website speed, and optimal site structure. Following the technical engineering updates, on-page SEO, content marketing, and new authority and influencer relationships boosted past the plateau and still growing.
A well-crafted content strategy was the backbone of the SEO success beyond the technical SEO, delivering high-quality, keyword-rich content that resonated with our target audience across their buyer journey and addressed their questions and pain points.
Regular blog posts, informative articles, engaging website copy, and syndicated thought-leadership content to establish themselves as a thought leader in their industry, resulted in attracting more organic traffic and fostering customer trust which accelerated the sales funnel velocity to close more deals faster.
This content orchestration was complemented by leveraging other marketing channels, such as social media, email marketing, sales team enablement, and more to amplify the SEO efforts and drive even greater saturation in Google, and visibility with customers.
Furthermore, the SEO services and strategy aligned with the recommended operating model, which emphasized ongoing monitoring, analysis, and adaptation to evolving customer demands and competitive landscapes.
By continuously tracking and measuring key metrics in an online real-time dashboard, conducting regular audits, and staying abreast of industry trends, we ensured that the clients SEO efforts remained effective and adaptable.
This allowed to swiftly respond to changes in search engine algorithms, competitor tactics, and customer preferences, enabling us to maintain and expand our market share.
The results of the SEO strategy have been truly transformative for the client’s business. They have experienced a substantial increase in organic search traffic from Google and Bing, resulting in a significant boost in website conversions and sales.
The improved search engine rankings have positioned the clients brand as a top choice in their industry, leading to enhanced brand visibility, credibility, and customer trust. Additionally, the cost per acquisition (CPA) has decreased as a result of organic traffic growth, providing a more efficient and sustainable customer acquisition channel.
Beyond business performance, coaching and knowledge transfer to leadership, management, and teams on search engine optimization and digital marketing have proven to be an invaluable service, providing businesses with the necessary knowledge and skills to navigate the complex world of digital channel adoption and search engine optimization.
Through expert guidance, individuals and teams gained a much deeper understanding of SEO best practices, enabling them to implement effective strategies, drive organic traffic, and achieve higher search rankings.
As a result, the client unlocked the potential to enhance brands’ online visibility, attract targeted traffic, and increase conversions and sales revenue. Moreover, the knowledge gained in leadership and management helps teams optimize their decision-making process, align SEO efforts with broader business goals, and foster a culture of continuous improvement. This comprehensive approach to coaching and teaching empowers businesses to maximize the value of SEO and drive sustainable growth in the ever-evolving digital landscape.
Moving forward, the client is committed to sustaining and building upon their SEO strategy, and defending their new online market share as competitors respond to the results. By staying vigilant, monitoring performance metrics, and regularly updating our content to align with changing customer demands and search algorithms, the client is now confident in their ability to continue driving business growth and maintaining a competitive edge in the digital landscape.