Canada Digital Adoption Program (CDAP) | BDC
Learn how the CDAP can help your business adopt digital technologies to increase your competitiveness that will help your business grow revenue, lower cost to serve or enhance your customers experience.
The Canada Digital Adoption Program (CDAP) is a $4 billion grant program offered by the Government of Canada to help small and medium-sized enterprises adopt digital technologies to grow their business competitiveness.
Two categories are available for eligible Canadian businesses. The Grow Your Business Online for small businesses and Boost Your Business Technology) for small to medium-sized enterprises (SMEs).
Canadian businesses across the country have partnered with us to support their digital transformation and digital adoption success. This includes digital adoption plans to enable new revenue growth, digitalize labour, lower operating costs and enhance customer intimacy. Below is a small flavour of CDAP digital adoption projects we’ve helped Canadian businesses.
The digital adoption plan delivered the blueprint tailored to the clients goals and needs to show how to increase online visibility and share-of-voice, attract new customers, build a stronger online presence and competitive edge, and grow new revenue thru commercializing the value of Google organic thru search engine optimization (SEO).
The digital adoption plan included a financial model and forecast tailored the consumer-facing website and ecommerce store, competitor intelligence, data-driven keyword insights to participate in existing customer demand, SOP (standard operating procedures), dictionary/glossary and more.
The digital adoption plan delivered the blueprint that identified new online marketplaces (both B2B and B2C) that could vertically integrate into the clients business to expand their sales distribution thru direct channels as ecommerce and online marketplaces.
Marketplaces are not exclusive to Amazon. While there are common consumer marketplaces as Amazon, Walmart, Shopify, etc., there are also niche marketplaces for specific industries.
The digital adoption plan delivered the blueprint, implementation roadmap, a financial opportunity forecast, competitor insights, customer demand, SOP (standard operating procedures) and more to help this Canadian business expand sales and grow revenue thru new online direct channels as ecommerce and online marketplaces.
A digital adoption plan is essential for Canadian businesses to stay competitive and succeed in today’s digital economy. Many businesses struggle with implementing digital solutions to maximize their potential. By receiving a digital adoption plan as the blueprint, Canadian businesses can improve their online presence, reach new customers, increase sales and revenue, and streamline operations.
MJ Digital has been helping numerous Canadian businesses across the country with their goals and challenges to define the “what” and “how” of digital transformation and its adoption to deliver commercial value for the clients business.
More examples will be posted here soon, however other CDAP examples the team is working on spans across sales and marketing automation, modern marketing, digital marketing and sales, ecommerce, SEO, digital advertising, and more.
A successful digital mature business will address a number of areas in their digital transformation. Popular areas business’s seek digital adoption include the following (but not exhaustive).
Get your business found both locally, nationally or globally. Reach and grow new customers actively looking for your products and services thru Google, Bing and other search engines through organic search engine optimization (SEO).
Whether you’re a local restaurant, local grocery chain or large manufacture, located in British Columbia, Ontario, or Nova Scotia, our Digital Advisors can help you with a strategic plan to grow your business organically thru Google.
Understand missing opportunities your business if facings online, how competitors are winning and what digital solutions can help you scale and optimize your business strategy.
Online opportunities and digital strategy can cover numerous areas as digital marketing, marketing and sales technologies, e-commerce, competitor insights, monetizing data, digital platforms and solutions and much more.
Enabling new capabilities for customer to shop online and transact online, or help your business manage inventory, process payments securely, grow new sales channels, sales insights, and more.
Facebook, LinkedIn, Twitter, Tiktok, Instagram, YouTube, WhatsApp, WeChat, Reddit and more. Social media can be an impactful channel for businesses where both customers and businesses can connect, engage, reach new customers, building loyalty and brand advocates and influencers that combined, influence brand and purchase decisions.
Gain deep insight into what competitors are doing online. What’s working and what’s not with competitors to reach the same markets and customers as yours. Competitor intelligence is driven from data-driven insights and qualitative voice of customers. Combined, the insight helps make informed conversions and decisions that shape ab businesses strategic plans.
For example, what keywords are competitors targeting in Google and working to drive new customers? What digital advertising have competitors published and working to create demand and sales in your market with your customer segments? What are competitors doing in social media thats working and building followers that are current and future customers?
Gain data-driven insight to make informed decisions on what digital advertising is working and not working.
What competitors are running ad campaigns and how are they performing on Google ad network (ex. pay-per-click or PPC) or Facebook or other ad channels. Are competitors running geo-fencing ads targeting your physical store locations?
Attain insight on the costs of advertising and forecasted return on conversion, and much more.
Businesses sales and marketing require the right modernized capabilities to unlock sales potential, market growth, scale and operational efficiencies thru a sales and marketing transformation strategy.
Does your business have or need an CRM (customer relationship management) upgrade to improve management of customer accounts and the sales pipeline?
Does your business need to modernize marketing with new MarTech (marketing technology) to automate processes and scale automated marketing campaigns as lead nurturing, qualification, scoring and more.
Does your business need to manage multiple social media accounts or easily update and manage website content, or run online surveys and polls for voice of customer?
Does your business need to be more data-driven insights or learn how to commercialize and monetize data?
There is a vast landscape of sales and marketing capabilities enabled thru technology, data, people and processes.
Stay competitive and access new funding grants from the Canada Digital Adoption Program (CDAP). Boost your e-commerce presence and commercialize new opportunities online, or help digitalize and mature your business’s operations.
Our team has experts who specialize in many areas of digital maturity. Our experts will tailor digital adoption services to the unique goals and needs of your business. For example…
Whatever your business goals, needs, problems and opportunities you face, our team is here to help you succeed thru the CDAP program.
Digital mature businesses are more likely to experience higher sales growth, profitable, lower operating costs, and enhanced customer experience.
Almost all businesses felt this impact first-and from the COVID pandemic. Businesses that were more digitally mature survived and flourished.
Digital adoption is the idea of acquiring and leveraging digital solutions and technology targeting business needs, goals, and problems to improve a business’s competitiveness advantage.
The CDAP two opportunities to help with your business transformation and digital adoption tailored to small businesses and SMEs’.
Grow your Business Online offers a micro-grant for small businesses to adopt e-commerce solutions.
The Boost your Business Technology offers a larger grant along with support of an interest free business loan and a wage subsidy for post-secondary employee support to execute the digital adoption plan.
Cash flow is the life support of business. Managing the amount of money entering and leaving your business over a given period of time is crucial to plan and deploy the capital across your business to keep the lights on and seed its future growth.
Simply put, cash flow is important because it enables you to meet your existing financial obligations as well as plan for the future.
The CDAP program grants and wage subsidiary (under the Boost your Business Technology work stream) offers a 12-month capital postponement.
This capital postponement allows businesses to acquire new technology while preserving cash flow.
We help simplify the CDAP process and provide you the expertise thru your digital adoption plan to build domain knowledge and commercialize your businesses digital transformation with confidence.
What is the Canada digital adoption program?
The CDAP is a new $4 billion program offered by the Canadian government and managed thru Business Development Canada (BDC) to help Canadian SMB’s (small and medium-sized businesses) to stay competitive and grow thru a digital transformation plan.
Your digital adoption plan is tailored to your business goals, needs and problems. This may include new technologies, tools, digital go-to-market (ex. digital marketing Digital Marketing services or SEO (search engine optimization), security and more.
The Canada Digital Adoption Program (CDAP) was announced by the Canadian government in response to the COVID pandemic and its impact on Canadian businesses.
Canadian business would have seen and felt how traditional businesses struggled thru COVID, and how those who were digital-ready were able to survive, thrive and grow thru the pandemic.
As a result, the CDAP is here to help get your business online, scale digital marketing at a lower cost to serve, expand your customer base and markets online, give your business an e-commerce presence, boost or help digitalize your business operations and even evolve or transform your business model.
What is the digital adoption process?
Digital adoption is the idea of acquiring and leveraging digital solutions and technology targeting your business needs, goals and problems.
The CDAP offers Canadian businesses two opportunities to help with your business transformation and digital adoption; Grow your Business Online and Boost your Business Technology.
Grow Your Business Online
The Grow Your Business Online work stream supports small, consumer-facing businesses with at least one employee. Businesses get access to a network of digital advisors or e-commerce advisors, and a micro-grant of up to $2,400 for eligible digital adoption costs.
The Grow your Business Online is offered by our Vancouver e-commerce advisors. While based in Vancouver, BC., we help clients from across the globe with our digital transformation and digital marketing services. Learn more about CDAP’s Grow your Business Online work stream.
Boost Your Business Technology
The Boost Your Business Technology supports small to medium businesses with at least one employee and between $500,000 and $5 million in annual revenue.
The program provides up to $15,000 for the creation of a digital adoption plan, as well as a $100,000 interest-free loan and a $7,300 wage subsidy to help implement the plan.
The Boost Your Business Technology stream is delivered through the Ministry of Innovation, Science and Economic Development. Learn more about CDAP’s Boost your Business Technology work stream.
How do I apply for CDAP’s Grow Your Business Online grant?
Canadian businesses can apply for CDAP’s Grow Your Business Online work stream here.
This CDAP grant will help up to 90,000 small Canadian businesses take advantage of e-commerce opportunities and eligible businesses can receive a micro-grant of up to $2,400 to help with adopting digital technologies.
Once applications are approved, access is granted to a list of e-commerce advisors to browse and connect with for their help, or contact our e-commerce advisors now with your questions.
Applications can only be submitted by a small business that meets all of the following criteria outlined on the government of Canada’s website here.
What will a CDAP’s e-commerce advisor do to help my business?
One of our e-commerce advisors will work with you and your business to understand the digital needs, problems, goals and opportunities.
An e-commerce advisor will then create your e-commerce strategy and help you how to deploy new digital capabilities or technologies.
Our e-commerce advisors are live-and-breathe helping businesses establish an e-commerce strategy to either compliment the existing business model, or transform the business to move to an online e-commerce business model.
E-commerce typically leads to two different categories: the use of e-commerce as a medium of marketing (ex. retail, wholesale, auctions, e-banking, etc.) and the second is software applications of e-commerce; whether its your own online e-store presence that offers customers an online shopping experience, or expanding to new digital verticals thru e-commerce application (known as m-commerce applications) as Amazon, Shopify, eBay, Groupon, etc.
Your e-commerce plan will typically fall into one of three categories; B2B (business-to-business), B2C (business-to-consumer and C2C (consumer-to-consumer). Each can require a different strategic approach for your business.
Our e-commerce advisors can help you understand the Grow Your Business Online grant, learn the capabilities of e-commerce solutions and tools, provide a basic understanding of cyber security, and help develop a strategy that is the right ‘fit’ for your business that will commercialize the value of online commerce.
What will a CDAP’s digital advisor do to help my business?
Our digital advisors will work with you and your business to all the way through the process.
We work with the businesses digital maturity evaluation provided to CDAP and kick off with a Discovery phase to understand your goals, needs, business strategy, operations, customers and more. Understanding the current state of your business maturity is a critical step to help understand the starting point and right ‘fit’ to start or advance your adoption and transformation.
Our digital advisors will build a digital adoption plan based on the current digital capabilities, needs and goals. Then define your strategy and strategic roadmap to be executed against. Through this process we’ll find areas of new opportunities and potential improvements to existing areas to help you accomplish your goals and grow your businesses digital maturity, including evaluating and prioritizing the capital investments that should help commercial the value of the CDAP.
How do I apply for CDAP’s Boost Your Business Technology grant?
The Boost Your Business Technology grant covers up to 90% of the eligible cost to retain the services of a digital advisor, up to a maximum value of $15,000 per SME to develop a digital adoption plan.
This work stream provides support to Canadian-owned small and medium sized enterprises (SMEs) who seek to adopt new digital technologies and capabilities.
Eligible businesses have access to a marketplace of digital adoption experts to help develop a digital adoption plan tailored to the business needs and goals.
Canadian businesses can apply for CDAP’s Boost Your Business Technology work stream here.
What is digital adoption?
What is the difference between digital adoption and digital transformation?
The difference of digital digital adoption and digital transformation is quite difference, but complimentary to each other. One a strategic level, the success of both will boil down to people, process and technology.
Digital adoption is having the ability to actually use new digital technologies (capabilities, solutions, and tools) the way they are intended to drive impact.
Success of digital adoption is both the enablement of digital capabilities that are fit-for-purpose to meet goals objectives, solve problems and surface new opportunities, and the change management side to ensure adoption is achieved.
Change management addresses the people and process side of adopting digital capabilities as technology. This entails adopting the change across the business thru awareness, desire, knowledge, ability and reinforcement.
Why is digital adoption important for Canadian businesses?
Digital adoption helps users, customers and businesses embrace technology solutions and capabilities that can provide a vast amount of value.
Unless you’ve been hiding under a rock, we all witness first hand how the COVID pandemic crippled Canadian businesses, and how others were able to survive and flourish.
Digital adoption addresses countless areas within a businesses eco-system. From supply chain efficiencies, customer experience, scaling to new customer segments and market segments efficiently, operations efficiencies, digitalize labour and processes, unlocking new revenue opportunities, monetize data and insights and much more.
The goal with digital adoption for a business is to figure out how best to commercialize a digital adoption strategy that is a fit-for-purpose with their business to unlock new revenue growth, lower operating costs and enhance customer experience.
The CDAP offers two work streams for Canadian businesses where grants are available, if eligible. The Grow Your Business Online and Boost Your Business Technology.
Micro-grants up to $2,500 are available for eligible small businesses to help adopt digital technologies and solutions to serve customers more effectively, grow revenue, remain competitive in the omni-channel landscape.
Grants available for eligible SME’s can cover to 90% of the cost of hiring a digital advisor, up to a max. value of $15,000 to develop a digital adoption plan. SME’s also have the opportunity to secure 0% interest loan up to $100K and a wage subsidy to execute the digital adoption plan.
Grow Your Business Online
Consumer-facing small businesses can apply to the CDAP for eligibility of a micro-grant and an expert e-commerce advisor.
The grant targets to help small businesses adopt digital technologies and solutions to serve customers more effectively, grow business to attract new customers across the digital landscape and remain competitive.
The Grow Your Business Online grant will help small business development and implement e-commerce capabilities and opportunities. The grant will help up to 90,000 small businesses e.
Eligible small businesses can receive a micro-grant of up to $2,400 to help with costs related to adopting digital technologies and solutions. Grants will be available through local and regional service providers across Canada.
If approved, small businesses can select an e-commerce advisor as MJ Digital who will work with the business to advise and help with a e-commerce digital adoption plan.
Boost Your Business Technology
The Boost Your Business Technology grant is tailored too small to medium-sized Canadian enterprises (SME) who seek adoption of new digital technologies.
SME’s will have access to digital experts as MJ Digital who will help develop a digital adoption plan tailored to the SME needs and goals.
SME’s can use the grant to reimburse for the digital adoption services of a digital advisor. MJ Digitals’ advisors work with businesses to develop a strategic digital plan to pave the path of achieving the commercial business goals and improve competitiveness in the digital economy.
The Boost Your Business Technology grant covers up to 90% of the eligible cost of hiring a digital advisor, up to a max. grant value of $15,000 to develop a digital adoption plan. Businesses will also have the opportunity to secure a 0% interest loan from the Business Development Bank of Canada (BDC) to support the acquisition of new technology solutions.
Approved SME’s can also leverage the help of post-secondary students and recent graduates through subsidized work placements.
Over 20 year’s experience in our back-pocket, our team Digital Advisors and eCommerce experts have helped entrepreneurs, small and SME’s enterprises from across the world with digital adoption strategies to grow their business.
Our team helps businesses with digital business transformation, digital marketing to grow and scale business online and technology solutions.
Combined, we help you navigate and commercialize the digital landscape to launch new digital products and services, grow sales and revenue, lower operating costs and enhance customer experience.
Thru the Canada Digital Adoption Program (CDAP) program we help eligible businesses grow their digital adoption and digital maturity thru a strategic digital adoption plan that a roadmap can be executed against and the adoption of new technologies and solutions.
Our team of digital experts and advisors can show you how to digitize your business and achieve your strategic goals. We provide the knowledge, expertise, and tools to support your digital adoption initiatives in a hands-on approach.
We’re a global team of digital marketing experts. We help businesses navigate and evolve their digital transformation and adoption. Our team is an extension of your business, specializing in digital marketing and sales strategy, operational support, SEO (search engine optimization), paid Search (PPC), marketing automation, social media marketing, CRM maturity, website and app design and other strategic areas of digital marketing transformation. The simplicity, we help you succeed with your digital maturity to commercialize solutions, grow revenue, lower operating costs and enhance CX with Amazon-like experiences.
Vancouver, BC, Canada