Growth Thinking

Practical insights, ideas, and guidance on digital growth, strategy and operations, MarTech, data, automation and AI, customer experience, and operating smarter in a changing market.
SEO, or search engine optimization, helps content rank in traditional search engines. AEO, or answer engine optimization, helps a brand become the answer in AI-generated results. GEO, or generative engine optimization, helps a brand get cited, mentioned, or recommended by AI platforms
AEO, GEO, and SEO: Why Search Is Becoming a Visibility Strategy
an AI-ready marketing operations system with a central customer data hub connected to analytics, automation, search, content, commerce, and reporting workflows
AI Will Not Fix Broken Marketing Operations. It Will Expose Them.
Enterprise Digital & MarTech Playbook
PLAYBOOK: The Global Marketing & MarTech Reset: An Executive Playbook for One Customer, One Truth
Digital transformation: How to weather the storm of digital transformation across technology, data and analytics, digital customer channels, workplace, people, and change management
Part 1: Digital Transformation: Creating a business that can weather any storm
Let's Talk
Let's Talk