MJ created and led a global and localized SEO and persona-led content strategy for Western Union across 3 regions with 140 countries that grew that grew organic traffic by over 300% across 70+ localized websites and turned search into a lower-cost demand channel.
When a global enterprise outgrows its website ecosystem, the real problem is not the website. It is the strategy and operating model behind it. How a global heavy equipment dealer used an Adobe-powered website strategy to unify brand, content, MarTech, analytics, and regional execution across 6 localized websites.
Form follows function is a principle that the shape of a building, a product, or even a website should be fundamentally based upon its intended function or purpose. To many small businesses rush to launch a new website without following the path of this principle, and the result can be a bad website that is damaging to the to the
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