Enterprise Digital & MarTech Playbook

The Global Marketing & MarTech Reset: An Executive Playbook for One Customer, One Truth

A strategic blueprint for digital, marketing and technology leaders tackling unifying fragmented regional systems and platforms like SalesForce, Adobe, Microsoft and others into a governed, scalable MarTech and marketing architecture that reduces cost, strengthens compliance and consent, builds that universal customer identity all to enable and drive global growth.

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