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CASE STUDY: From 26 Websites to One Adobe-Powered Website Strategy Built for Enterprise Value and Personalized Digital Experiences

When a global enterprise outgrows its website ecosystem, the real problem is not the website. It is the strategy and operating model behind it. How a global heavy equipment dealer used an Adobe-powered website strategy to unify brand, content, MarTech, analytics, and regional execution across 6 localized websites.

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