Revenue & Growth Architecture

Ideas, case studies, and practical knowledge-share for leaders and entrepreneurs that turn digital strategy into measurable revenue and smarter execution.
Turning a digital experience platform into customer led growth | MJ Digital
CASE STUDY: Turning a Digital Experience Platform (DEP) Into a Customer-Led Growth System
Generative AI video advertising for UGC Social Ad campaign
CASE STUDY: Generative AI & Automation of Social Video Ads for a D2C Social Ads Campaign
Global and local SEO search engine optimization | Global enterprise strategy | BrightEdge, SEM Rush, Content Strategy, HootSuite, Eloqua, SalesForce
CASE STUDY: Building a Global SEO and Content Growth Engine for a Financial Services Leader
Global enterprise marketing automation MarTech evaluation and assessment | Adobe Marketo vs. Oracle Eloqua vs. SalesForce Marketing Cloud Engagement
CASE STUDY: How a Global Enterprise Selected Its Marketing Automation Platform to Scale Revenue Across 3 Regions
AI
CASE STUDY: From 26 Websites to One Adobe-Powered Website Strategy Built for Enterprise Value and Personalized Digital Experiences
SEO, or search engine optimization, helps content rank in traditional search engines. AEO, or answer engine optimization, helps a brand become the answer in AI-generated results. GEO, or generative engine optimization, helps a brand get cited, mentioned, or recommended by AI platforms
AEO, GEO, and SEO: Why Search Is Becoming a Visibility Strategy
CASL | Expert Consultant | Risk management | Digital Marketing and Marketing Automation
CASE STUDY: CASL Compliance Modernization — Building a Consent Framework for CDP-Ready First-Party Data & Marketing Activation Across 30+ Websites
an AI-ready marketing operations system with a central customer data hub connected to analytics, automation, search, content, commerce, and reporting workflows
AI Will Not Fix Broken Marketing Operations. It Will Expose Them.
Enterprise Digital & MarTech Playbook
PLAYBOOK: The Global Marketing & MarTech Reset: An Executive Playbook for One Customer, One Truth
A two-location Toronto retailer used CDAP funding to reduce digital strategy costs and selected MJ Digital to build a practical roadmap for SEO, eCommerce, data, and execution.
CASE STUDY: Retail & eCommerce Digital Strategy | ISED Candian Digital Adoption Program