What better way for a professional socialite as Kim Kardashian to stay connected with her followers, and build her personal brand through Twitter and Twitter advertising. The same can apply to your local business, whether is online or offline.
Apart from Google AdWords
PPC or the collaborative Microsoft Ad Centre
between Yahoo and Bing (MSN), placement advertising, ad buys on social media websites as Facebook, LinedIn and now Twitter are also gaining importance in a campaign buy.
Similar to Facebook Advertising
, Twitter also provides an advertising platform with access to millions of eyeballs immediately. Twitter advertising
can be quite effective for gaining mass exposure, as its one of the top 10 most visited sites in the world. In addition, its direct response medium that most followers or users of Twitter will receive the ads through their web browser, email, retweets to social profiles and directly on their iPhone, Blackberry or Android.
Already large fortune 500’s and house hold brands are already advertising on Twitter. However the ad placements on Twitter are bit different from ads shown on other platforms.
Three major types advertising areas on Twitter:
- Promoted Tweets
Promoted Tweets are regular Tweets that are amplified to a broader audience. This enables you to speak to users that don’t currently follow your account. Payment is charged onCost-per-Engagement (CPE) basis, so you only pay when a user Retweets, replies to, clicks on or favorites your Promoted Tweet.
- Promoted Trends
Promoted Trends is the exclusive opportunity to feature a Trend related to your business at the top of this Trends list. When a user clicks on the Trend, they are taken to the conversation for that trend – with your Promoted Tweets pegged to the top of the timeline.
- Promoted Accounts
Promoted Accounts are built to turbocharge your ability to gain new followers on Twitter. Part of Who to Follow, Twitter’s account recommendation engine, Promoted Accounts highlight your account to users most likely to find it interesting.
Twitter offers fundamental ad metrics marketers to understand the performance of these ad placements; campaign impressions, Retweets, clicks, replies, and follows (Promoted Accounts) as they happen.