Online marketing today is not quite what it used to be. Just a couple of years ago, the combination of SEO with PPC seemed to be the final word in online marketing (excluding affiliate and email marketing). With Social Media having made a strong presence in recent years, more and more web channels and communities […]
Typically I don’t like to post on ‘technical’ topics relating to Internet marketing, but after a long day of the team doing trial and error, researching the web and a few head bangs and random curse words shout-outs, I felt this quick-win technical fix will save a number of developers who build email templates frustrations […]
2010 – another year, and another round of changes expected to come in the new year. From Googles pending dance that could shake up the Search space, to a foreseen boom in mobile advertising (likely in 2011), to some who tout conversion rate optimization being the big thing in 2010 (IMHO was covered in 2008/09). […]
You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment […]
You read right. Adding to the arsenal of website and business intelligence tools such as Google Analytics, Google launches in October the new beta analytics view of Google Local Business Center. Operators and owners of websites who have already created a Google Local Listing, can now view the performance of their Google Local listing directly […]
We all have on the top of our wish list a magic button we can use to retrieve an email we sent prematurely. Believe it or not, its now possible, and if you’re reading this, I may have just saved your job. Thank you Google! You received an email from your boss, friend or friend […]
IMHO one of the more exciting areas of Internet marketing is an area that is often neglected and rarely talked about within most small to medium sized companies. Much emphasis and water cooler talk in Internet marketing is often focussed on Search, Social Media and how to involve Facebook into the marketing strategy. All are […]
Earlier this month we started down the path of “landing page strategy testing – is it worth it?“. Landing pages can be an extremely useful tactic to increase conversions in a campaign. Employing landing pages is typically utilized in paid search campaigns, internal conversion pages and more recently, email marketing campaigns. This week I’ll continue […]
Enhancing a campaigns performance in the Search channels such as a paid search campaign, or even in an email program, if done properly can reap those conversion rewards, or whatever your defined KPI’s (key performance indicators) may be. Though when traveling down this path of designing, building and executing landing pages, the necessity to test […]
Blogs, Twitter, Facebook it’s all the hype with today’s marketers and leaking into the fabrics with business owners and entrepreneurs jumping on the latest buzz words and making a best attempt on understand what all of this Social Media means, and how it can work for their business. Reminds me of the dot com era […]