Mashing Search & Social Marketing
- Is SEO losing its effectiveness, becoming obsolete or already dead?
- Will PPC become more expensive? Will it continue to serve its original purpose?
- Will companies divert part of their PPC budgets into SEO & Social Media Marketing?
- Is Social Media just a fad? Can Social Media really serve as a serious marketing vehicle? Should one have a defined and serious Social Media Marketing strategy?
- Will Social Media continue to grow at the same pace or is it reaching its saturation?
- What will happen if search engines like Google make more radical changes to their algorithms?
- Should one have a common or a complimentary marketing message across SEO, PPC & Social Media?
- How should SEO, PPC and SMM dovetail into your online marketing strategy? What role should each play? What kind of performance can one expect from each of these marketing vehicles?
- How does one decide how much budget one should allocate to each media?
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