A quick Search Marketing tip to drop your way on the subject of Google Local search results.
Google has launched yet another new advertising format for local business owners known as Google Boost. This new PPC ad format will be available for advertisers in Google Places (Local) account and Ads will be appear in sponsored results in Google search results and Google Maps.
Advertisers only need to add business name, a small description, relevant categories and monthly budget. The relevant keywords for which the ads appear will be automatically selected by the system.
A minimum budget of $50/month is required to run the ads and as per Google, no ongoing campaign maintenance is required after initial setup.
Unfortunately as all things Google are constantly in beta or being innovated, Google Boost is only available in some selected locations in the United States. It will be released to wider audience soon.