Recently Google announced they’re would be making Search more secure. Secure in lament sense means rather than searching google’s engine from http://www.google.com, you may be searching Google via https://www.google.com (note the ‘s’ in http).
What does this mean and how does it impact businesses and their Search strategies, especially SEO. Google will begin redirecting users who are signed into their Google account (GooglePlus, Gmail, Calendar, Android, etc.) to their secure website vs. its open public website when a potential customer or users performs a search
Google has become more and more customized and personalized in their search results, thus now attempting to better protect its users (google account holders). This at first seems good, but for marketers, especially SEO experts and search engine marketers, its the start of a few problems. The first that we’ve come across is now that users who search under the secured google domain (as they’re signed into their google account), the analytics (ex. Google Analytics) will not show you the search terms and keywords that were used by the users / customers who arrived at your online business via the secured google search.
This creates a few problems for marketers and agencies such as broken transparency of the impact of their search engine optimization strategies, and the performance of the optimization. In other words, if an SEO expert optimizes an online business on specific action-oriented ‘buy’ keywords, and attains a stronger SERP (search engine result) position as a result, does the keyword a) draw the traffic to the site, and b) did it convert the visitor to a lead or customer. Under the new encrypted (secure) Google URL, the web analyst and conversion optimizer won’t have the full view on this any more.
According to Google: