Internal links of a website is one of the most neglected aspects of SEO in many cases. Although inbound links do not carry same value as by external links, they are important to help search engines understand site architecture, internal flow of PR, indexing of more pages and leverage the use of anchor text within […]
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When optimizing a Google Places local account listing (or Yahoo or Bing local listing), attempt to exclude inserting keywords in your Business name. This could lead to account suspension. To lean on the side of best practices, use the keywords judiciously in “Description” and “Additional information” section; and massage to some extent the keywords into
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Most Internet marketers believe that there is only one type of Quality Score in AdWords. But in fact there are three types of quality scores that are considered. Search Network Quality Score Quality Score for Google and the search partners network, depends upon following factors: the historical clickthrough rate (CTR) of the keyword and the
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Continued from ‘Creating Social Media Advocates‘ – Part 2. Where to start with your social media plan? Now that we’ve gotten through the myths of social media, we can turn our focus to developing the plan on how to turn our online audience, including customers, into our evangelists and advocates. Where to begin? Take your
Part 2: Social Media Advocates – ‘The Social Media Plan’ Read More »
———————————————————————————————- Updated: May 27, 2011: Google +1 & Search Rankings As we eluded to in the below post we published on Google +1, the affect of the new social media ‘recommendation’ button will impact search results. Matt Cutts confirmed what Google said when the +1 button launched: Google will use +1 activity to influence its search results. “It’s
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Continued from ‘Creating Social Media Advocates‘ series. Before getting into the ‘tools’ or ‘strategies’ of successfully building and harnessing the power of a social media strategy, let’s first begin by looking at some of the most common myths of social media. The point of here is to get over the typical myths and cliché’s of
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At least a few times a week I receive the same, or similar, types of questions about social media. It’s either “How blogging /Facebook / Twitter / LinkedIn, etc., work for my business?”, or “I’ve tried Twitter, or tried Facebook, and it doesn’t work. Is it all just noise?” Two very common questions that I’ve
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There has been a lot of buzz this past week about Google’s latest algorithm update, labeled the “Farmer Update,” performed in February 2011. This algorithm update from Google aims to take on content farms; spammy, low-quality content sites that have been crowding their search results. “Our goal is simple: to give people the most relevant
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A common tactic of increasing page rank to improve organic search results is to align your site with authority sites in your business vertical, industry or just plain gorilla PR sites. This is all worked into Google’s algorithm to help determine a sites reputation, thus position in Google’s SERPs (Search engine result pages). One recent
Google Page Rank – Schooling the Scholars Read More »
What better way for a professional socialite as Kim Kardashian to stay connected with her followers, and build her personal brand through Twitter and Twitter advertising. The same can apply to your local business, whether is online or offline. Apart from Google AdWords PPC or the collaborative Microsoft Ad Centre between Yahoo and Bing (MSN), placement
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