Recently Google announced they’re would be making Search more secure. Secure in lament sense means rather than searching google’s engine from http://www.google.com, you may be searching Google via https://www.google.com (note the ‘s’ in http). What does this mean and how does it impact businesses and their Search strategies, especially SEO. Google will begin redirecting users who […]
Impact of SEO on Google’s New Privacy Read More »
In those kind words, it was still a good question someone asked upon me the other day. I’ll let the infographic describes it best (see below). Inbound and outbound marketing, their buzzy words the last few years yet everyone seems to have a slightly different response to it. In my view, inbound marketing is a
What’s the *#@! is inbound marketing and outbound marketing? Read More »
In the next month, Google will introduce the Google +1 button and personal recommendations to display ads. A very similar ad strategy approach as Facebook has already started, Google appears to be following suite. The Google +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats —
Tip: Google +1 in Adsense Read More »
Pay more attention towards relevant content, traffic sources and conversions rather than emphasizing on Page rank. Old link building methods are just not that effective in this Post Panda world (what is Google’s Panda update) and you need to switch to these new link building strategies that will give your website a boost, or learn
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Link Building counts for the credibility, and contributes to reputation, of your website. The more credible and reputable, the higher search engine rankings you’ll receive, and aims to accomplish the goal of attaining search engine positioning within the ‘Golden Triangle’ (top 3-4 search results) that drive more than 80% of click thrus from Search. Here
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Recently Google announced a major algorithm update on how it ranks websites and this affected almost 12 % of the search engine results. “Panda Update” named after one of the Google’s engineer was designed to get rid of low quality websites-websites with copied and low-value content that is of no use for the readers. At
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When optimizing a Google Places local account listing (or Yahoo or Bing local listing), attempt to exclude inserting keywords in your Business name. This could lead to account suspension. To lean on the side of best practices, use the keywords judiciously in “Description” and “Additional information” section; and massage to some extent the keywords into
Tips: Google Places Local Listings – Avoid Suspension Read More »
Most Internet marketers believe that there is only one type of Quality Score in AdWords. But in fact there are three types of quality scores that are considered. Search Network Quality Score Quality Score for Google and the search partners network, depends upon following factors: the historical clickthrough rate (CTR) of the keyword and the
Tips: Search Engine Marketing – AdWords Quality Score Read More »
There has been a lot of buzz this past week about Google’s latest algorithm update, labeled the “Farmer Update,” performed in February 2011. This algorithm update from Google aims to take on content farms; spammy, low-quality content sites that have been crowding their search results. “Our goal is simple: to give people the most relevant
SEO Octagan: Google vs Content Farms Read More »
A common tactic of increasing page rank to improve organic search results is to align your site with authority sites in your business vertical, industry or just plain gorilla PR sites. This is all worked into Google’s algorithm to help determine a sites reputation, thus position in Google’s SERPs (Search engine result pages). One recent
Google Page Rank – Schooling the Scholars Read More »