What’s the *#@! is inbound marketing and outbound marketing?
In those kind words, it was still a good question someone asked upon me the other day. I’ll let the infographic describes it best (see below). Inbound and outbound marketing, their buzzy words the last few years yet everyone seems to have a slightly different response to it.
In my view, inbound marketing is a marketing strategy that a user or customer dominates or controls. It focuses on a specific and targeted group rather than the masses, yet its fair to say the masses can still be funneled through it (ex. websites and search). Inbound marketing is essentially an online based marketing tool that has shown strong and effective results.
Inbound marketing examples; search, social media, webinairs, forums, ebooks, content syndication, crowd-sourced content, etc.
Outbound marketing on the other hand is more shot gun and generally targets a mass group in a limited way to grab attention to drive on a goal. TV, radio, print, etc. are outbound examples that come to mind. But lets let this infographic explain it best…less is more and pictures are prettier.
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