Holistic Email Direct Marketing: The Framework Recipe

Email channel, one of the most cost-effective e-marketing channels available today for both BtoB and BtoC, though many companies lack the understanding on how to harness it’s true potential and to streamline the integration of strategy, delivery and business intelligence. In this overview, I’ll provide you a holistic snapshot of what a full organizational email plan […]

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BtoB Markets & Social Media Marketing

Social Media Marketing, or Social Community Marketing, is one of hot topics of 07 and so far of 2008. I find it interesting to hear numerous companies, clients and marketing peeps, jump on the coals of the subject, but struggle with the understanding of its application in their business model – especially for BtoB markets. Social Network Marketing,

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Email Marketing – The Essentials

One of the hottest marketing channels, if not THE hottest marketing channel, being discussed in the Internet Marketing industry these days is the email marketing (email marketing services in Vancouver) channel. Why? Considering the majorities are plugged in to using email to communicate – whether from their home computer, cell phone, crackberry (errr, blackberry, palm,

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Online Market Reaches 1 Billion Users – Is Your Business Reaching These People?

Consider to bring your business online, or starting a new online business, but weiry of becoming just another website among the million of business websites online today? Consider this – the Internet is growing at an annualized rate of 18% and now has reached one billion users. A second billion users will follow in the

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Fundamentals of a Search Engine Optimization Strategy

What’s the most important tactic or component of SEO? When embarking on a SEO strategy, many professional SEO consultants will have various answers. Some wil say link referral tests, other will say keyword analysis, and yet others may say content audits. While SEO is a critical component of dressing up your website to attract the

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