What does UX (user experience) have to do with website design? Everything.

The foundation of any good product design (think Apple products like iPhone or a Mac), is a customer-centric understanding to how the product should look, feel and work. Good UX is rooted by psychology, and this is the mindset any good website designer should consider when designing a new website.

Web designers and UX specialists work together to qualify the use-cases and psychology how users or customers should experience and navigate through a clients website to achieve the purpose and goals that it was built for. Users now multiple points of access to engage and experience a website, that UX impacts can differ in how a user will engage with a brand online.  Read more

Our Creative team is pleased to announce a new addition to the team, Jordan Castle, a local Vancouver website designer who was lured to the West Coast from his hometown of Toronto, and found his home with the MJA team.

Jordan holds Bachelor of Visual Communication from Academy of Design Toronto, who upon graduation started a graphic design company as a freelance website designer and graphic artist. He brings over a decade of experience helping everyone from entrepreneurs to large companies from across the globe with brand identity, website design, WordPress design and print design. Read more

User experience (UX) in almost any industry website is primarily about enhancing the user (prospect, lead or customers) journey and experience, through to your ideal goal.

Whether that be enhancing engagement, purchase, clicks, content consumption, etc., in the end any UX web designers goal is to reduce the friction to enhance the users experience. Read more

Those seeking a professional in digital marketing / internet marketing, this article on Inc.com is a good read. Talent shortages in a few key areas within our industry.


Although the economy continues to face many challenges, the startup and tech industries are very much alive.  The IPO window slightly opened up for companies like LinkedIn, Pandora, Groupon, Zynga, and Carbonite.  We saw monster rounds of funding for companies like Facebook, Twitter, Dropbox.  The appetite for seed and angel investing was extremely active.  Tech incubators and accelerator programs kept popping up.

Read the full article on Inc.com the 5 Hardest Jobs to Fill in 2012.