Recently Google announced a major algorithm update on how it ranks websites and this affected almost 12 % of the search engine results. “Panda Update” named after one of the Google’s engineer was designed to get rid of low quality websites-websites with copied and low-value content that is of no use for the readers.
At the same time, it aimed at providing better search engine rankings to the websites with original and informative content. With this update, it is now required to tweak your SEO strategies a bit in order to rank high is SERP.
Focus on creating high-quality content for your website and you can use the Panda as an advantage.