Tips: Web Design, Conversion Optimizer & Visitors Browser

Quick valuable tip for UX (user experience) design, web designers and digital marketers focused on conversion optimization. While your web designer may overwhelm you with their reasoning behind your websites new design layout, are they taking into account the objectives you articulated from the get-go of the project?

Quickly check if your web design layout is created around UX and conversion optimization. A simple tool from Google Labs, its a valuable little tool for those who can’t afford focus groups and heat mapping ;-). See how your visitors and potential customers view your website, the call-to-actions and primary sales funnels you aim to send them through. See Google Lab’s Browser Sizes. Add in your website URL, click ‘Go’ and see the ahhh-haaa’s.

Keep in mind you should also correlate this to your Web Analytics data to determine the high volume browser window settings visitors are using when they land on your website.

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Tips: SEO Mistakes 101

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An SEO 101 topic, many times inexperienced digital marketers or webmasters  makes simple SEO mistakes that shatters an SEO campaign. Below are a few reasons why an SEO Campaign isn’t effective or note working, and how to fix it: Read more

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Tips: Bad Link Development

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Bad Link DevelopmentIt is true that all Link building or link development efforts will not contribute to great rankings. Too many spammy links can even get you listed out of the SERP’s (search engine result pages). The following helps the beginner understand link development tactics better off avoiding. Unless you’ve got an art for blackhat link development, see our other tips on building quality links.What is considered as a bad link? Read more
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Tip: Google +1 in Adsense

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In the next month, Google will introduce the Google +1 button and personal recommendations to display ads. A very similar ad strategy approach as Facebook has already started, Google appears to be following suite.
The Google +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and Google will continue to show the ads that will generate the most revenue for you. Read more
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Tip: Link Building in Post Panda World

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Pay more attention towards relevant content, traffic sources and conversions rather than emphasizing on Page rank. Old link building methods are just not that effective in this Post Panda world (what is Google’s Panda update) and you need to switch to these new link building strategies that will give your website a boost, or learn more why the Panda update caused websites to drop in rankings.

Guest Blogging: It’s a great way to obtain quality links and to extend your network. It benefits both the Guest and the Host as the Host receives quality fresh content and the Guest receives the backlink. Read more

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Tip: Link Building

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Link Building counts for the credibility, and contributes to reputation, of your website. The more credible and reputable, the higher search engine rankings you’ll receive, and aims to accomplish the goal of attaining search engine positioning within the ‘Golden Triangle’ (top 3-4 search results) that drive more than 80% of click thrus from Search. Here are some tips and trends that are likely to impact your Link Building efforts:

  • Start using mix-match technique for link popularity building and that makes your site reliable.
  • Focus more on how to secure the links that help you in long run.
  • Social media integration – (ex. YouTube, Google +1 and other social media where conversations and linkage is being published on your brand), and keyword in tweets including a link back to your website and this when indexed in Google helps in your link building efforts.
  • Forum participation
  • Industry authority sites and organizations (ex. better business bureau, and others)
  • Like your reputation, link reputation is built on quality, not quantity.

There are other link building techniques and tactics we employ in client projects and within our mentoring and coaching services. Inquire within to see which tactic direction would work best for your website.

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Tips: SEO & Social Bookmarking

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Social Bookmarking websites attract a considerable amount of user attention and are still a significant part of any organic SEO campaign. Most of these websites use No Follow attribute so as not to pass link juice to websites that they don’t trust. But here search engines are not the entire limit of the world, there are users also who are looking for information on the web and you can fetch direct traffic to your website through these no follow links even if you don’t get Google traffic.

Social Bookmarking websites attract a considerable amount of user attention and are still a significant part of any organic SEO campaign. Most of these websites use No Follow attribute so as not to pass link juice to websites that they don’t trust. But here search engines are not the entire limit of the world, there are users also who are looking for information on the web and you can fetch direct traffic to your website through these no follow links even if you don’t get Google traffic.

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Tips: Google’s Panda Update

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Recently Google announced a major algorithm update on how it ranks websites and this affected almost 12 % of the search engine results. “Panda Update” named after one of the Google’s engineer was designed to get rid of low quality websites-websites with copied and low-value content that is of no use for the readers.

At the same time, it aimed at providing better search engine rankings to the websites with original and informative content. With this update, it is now required to tweak your SEO strategies a bit in order to rank high is SERP.

Focus on creating high-quality content for your website and you can use the Panda as an advantage.

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Tips: SEO & Internal Link Value

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Internal links of a website is one of the most neglected aspects of SEO in many cases. Although inbound links do not carry same value as by external links, they are important to help search engines understand site architecture, internal flow of PR, indexing of more pages and leverage the use of anchor text within a website.

It also improves user experience and leads to more page views on the website. Websites such as Wikipedia are using hundreds of internal links to their own advantage. Also, search engines do not differentiate between internal absolute or relative links.

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Tips: Google Places Local Listings – Avoid Suspension

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When optimizing a Google Places local account listing (or Yahoo or Bing local listing), attempt to exclude inserting keywords in your Business name. This could lead to account suspension. To lean on the side of best practices, use the keywords judiciously in “Description” and “Additional information” section; and massage to some extent the keywords into the categories where you can create a few custom categories, containing keyword, out of the five options available.

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