Continued from ‘Creating Social Media Advocates‘ series. Before getting into the ‘tools’ or ‘strategies’ of successfully building and harnessing the power of a social media strategy, let’s first begin by looking at some of the most common myths of social media. The point of here is to get over the typical myths and cliché’s of […]
At least a few times a week I receive the same, or similar, types of questions about social media. It’s either “How blogging /Facebook / Twitter / LinkedIn, etc., work for my business?”, or “I’ve tried Twitter, or tried Facebook, and it doesn’t work. Is it all just noise?” Two very common questions that I’ve […]
There has been a lot of buzz this past week about Google’s latest algorithm update, labeled the “Farmer Update,” performed in February 2011. This algorithm update from Google aims to take on content farms; spammy, low-quality content sites that have been crowding their search results. “Our goal is simple: to give people the most relevant […]
A common tactic of increasing page rank to improve organic search results is to align your site with authority sites in your business vertical, industry or just plain gorilla PR sites. This is all worked into Google’s algorithm to help determine a sites reputation, thus position in Google’s SERPs (Search engine result pages). One recent […]
What better way for a professional socialite as Kim Kardashian to stay connected with her followers, and build her personal brand through Twitter and Twitter advertising. The same can apply to your local business, whether is online or offline. Apart from Google AdWords PPC or the collaborative Microsoft Ad Centre between Yahoo and Bing (MSN), placement […]
Google now taking front stage with improving relevancy of search results by looking at what others are saying about your brand, is one of the latest advances of applying SMM (social media marketing) to SEO. It just makes sense – hold a sound reputation among your personal social circles and within the markets, should be […]
Twitter, among Facebook, are those hot keywords we see from clients quite often who want to build into their marketing mix…yet let alone understand what it is or how its useful. Everyone is one it, everyone is using it, but how its used is another story among businesses. While we find the use of Twitter […]
Yahoo has recently launched a new tool called Yahoo Clues. It is basically a keyword tool designed to give an insight into the demographics of people searching for the keyword along with the popularity of keyword over a period of time and additional keyword suggestions. Yahoo Clues shows the graphical representation of change in keyword […]
A quick Search Marketing tip to drop your way on the subject of Google Local search results. Google has launched yet another new advertising format for local business owners known as Google Boost. This new PPC ad format will be available for advertisers in Google Places (Local) account and Ads will be appear in sponsored […]
Google launched Google Instant Search interface on the 8th of September 2010, which shows search results as you type, in real time. Many search engine marketers (SEM), including your house-hold searchers, have reacted sharply to the new Google Instant interface. Google Instant is being sold as a faster and better User Interface, and the feedback […]