Are you a “Joe the Plumber”, or a new or small business owner needing to get Google to drive new business? Then grab a coffee and have a read as I plan to pack as much value into this post for you to get you started. And as always, any questions or comments, make a comment below or drop me a line.
Often in presentations and chats with small business owners, let’s call them the “Joe the Plumber” of the world ;-), we tend to get so involved in all the wonderful things Joe could do for his small business to bring in new business from the web, that we tend to forgot Joe is just getting their feet wet in the internet marketing pool. In these cases, we need to re-address our approach and language to put the wonderful internet marketing ideas into plain simple english, tailored to Joe the Plumbers specific needs.
Over a coffee with Joe we may go on about what search engine marketing could do drive new business to his website, or what an email marketing program could to do create and sustain dialogue with his customers throughout the year. We could get in-depth about how a Facebook business strategy could help get Joe engage and interact with his customers or how a media / pr tactics will gain him free publicity offline, as well as online while at the same time feeding his SEO strategy.
But in the end, Joe is a business owner in Vancouver BC, he knows his business best, and nothing or very little about marketing over the Internet. His needs are simple. He needs new business, needs to get the most mileage from his budget (which is the size of a jar of jam), needs a powerful impact on the web, and needs guidance and trust from someone who can understand his business and his needs. Read more