In the next month, Google will introduce the Google +1 button and personal recommendations to display ads. A very similar ad strategy approach as Facebook has already started, Google appears to be following suite. The Google +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — […]
Pay more attention towards relevant content, traffic sources and conversions rather than emphasizing on Page rank. Old link building methods are just not that effective in this Post Panda world (what is Google’s Panda update) and you need to switch to these new link building strategies that will give your website a boost, or learn […]
Link Building counts for the credibility, and contributes to reputation, of your website. The more credible and reputable, the higher search engine rankings you’ll receive, and aims to accomplish the goal of attaining search engine positioning within the ‘Golden Triangle’ (top 3-4 search results) that drive more than 80% of click thrus from Search. Here […]
Social Bookmarking websites attract a considerable amount of user attention and are still a significant part of any organic SEO campaign. Most of these websites use No Follow attribute so as not to pass link juice to websites that they don’t trust. But here search engines are not the entire limit of the world, there […]
Recently Google announced a major algorithm update on how it ranks websites and this affected almost 12 % of the search engine results. “Panda Update” named after one of the Google’s engineer was designed to get rid of low quality websites-websites with copied and low-value content that is of no use for the readers. At […]
Internal links of a website is one of the most neglected aspects of SEO in many cases. Although inbound links do not carry same value as by external links, they are important to help search engines understand site architecture, internal flow of PR, indexing of more pages and leverage the use of anchor text within […]
When optimizing a Google Places local account listing (or Yahoo or Bing local listing), attempt to exclude inserting keywords in your Business name. This could lead to account suspension. To lean on the side of best practices, use the keywords judiciously in “Description” and “Additional information” section; and massage to some extent the keywords into […]
Most Internet marketers believe that there is only one type of Quality Score in AdWords. But in fact there are three types of quality scores that are considered. Search Network Quality Score Quality Score for Google and the search partners network, depends upon following factors: the historical clickthrough rate (CTR) of the keyword and the […]
Continued from ‘Creating Social Media Advocates‘ – Part 2. Where to start with your social media plan? Now that we’ve gotten through the myths of social media, we can turn our focus to developing the plan on how to turn our online audience, including customers, into our evangelists and advocates. Where to begin? Take your […]
———————————————————————————————- Updated: May 27, 2011: Google +1 & Search Rankings As we eluded to in the below post we published on Google +1, the affect of the new social media ‘recommendation’ button will impact search results. Matt Cutts confirmed what Google said when the +1 button launched: Google will use +1 activity to influence its search results. “It’s […]