I recently had a client discussion about the significance of measuring the success of Online Marketing campaigns, and the importance of defining criteria of the Key Performance Indicators (KPIs). This discussion led to the big question – what analytical tool for my website is right for my business. While there are many tools and free apps on the […]
Email channel, one of the most cost-effective e-marketing channels available today for both BtoB and BtoC, though many companies lack the understanding on how to harness it’s true potential and to streamline the integration of strategy, delivery and business intelligence. In this overview, I’ll provide you a holistic snapshot of what a full organizational email plan […]
Reported in May, 2008 from comScore, the top social networking sites in terms of unique visitors is outlined below. LinkedIn saw the greatest percentage growth (not shown below – see below link), while MySpace and Facebook saw continued growth due to core focus on building interaction and engagement among its users. No suprise to see […]
Social Media Marketing, or Social Community Marketing, is one of hot topics of 07 and so far of 2008. I find it interesting to hear numerous companies, clients and marketing peeps, jump on the coals of the subject, but struggle with the understanding of its application in their business model – especially for BtoB markets. Social Network Marketing, […]
Many would claim there are X secrets behind each web marketing channel – SEO, Affiliates, Email, etc. that will catipulate your business among the rest online today. While using the keyword of “secret” to attract your attention (ok, I’m also guilty of doing that in this post), the point taken is that there really are not […]
One of the hottest marketing channels, if not THE hottest marketing channel, being discussed in the Internet Marketing industry these days is the email marketing (email marketing services in Vancouver) channel. Why? Considering the majorities are plugged in to using email to communicate – whether from their home computer, cell phone, crackberry (errr, blackberry, palm, […]
Consider to bring your business online, or starting a new online business, but weiry of becoming just another website among the million of business websites online today? Consider this – the Internet is growing at an annualized rate of 18% and now has reached one billion users. A second billion users will follow in the […]
What’s the most important tactic or component of SEO? When embarking on a SEO strategy, many professional SEO consultants will have various answers. Some wil say link referral tests, other will say keyword analysis, and yet others may say content audits. While SEO is a critical component of dressing up your website to attract the […]
It was a matter of time before we got this blog started. “Why though – blogs are for daily personal journals, not for corporate or company use”. True, blogs do make good use for personal journals, but they can also function as part of your overal web marketing strategy (Internet marketing company), as they have […]