You read right. Adding to the arsenal of website and business intelligence tools such as Google Analytics, Google launches in October the new beta analytics view of Google Local Business Center. Operators and owners of websites who have already created a Google Local Listing, can now view the performance of their Google Local listing directly […]
Google Local Business Center…Analytics? Read More »
We all have on the top of our wish list a magic button we can use to retrieve an email we sent prematurely. Believe it or not, its now possible, and if you’re reading this, I may have just saved your job. Thank you Google! You received an email from your boss, friend or friend
I Just Saved Your Job – Undo Your Email Send Read More »
IMHO one of the more exciting areas of Internet marketing is an area that is often neglected and rarely talked about within most small to medium sized companies. Much emphasis and water cooler talk in Internet marketing is often focussed on Search, Social Media and how to involve Facebook into the marketing strategy. All are
Customer Lifecycle Email Marketing – The Neglected Child of Web Marketing Read More »
Earlier this month we started down the path of “landing page strategy testing – is it worth it?“. Landing pages can be an extremely useful tactic to increase conversions in a campaign. Employing landing pages is typically utilized in paid search campaigns, internal conversion pages and more recently, email marketing campaigns. This week I’ll continue
Landing Page Testing – Identifying Target Pages Read More »
Enhancing a campaigns performance in the Search channels such as a paid search campaign, or even in an email program, if done properly can reap those conversion rewards, or whatever your defined KPI’s (key performance indicators) may be. Though when traveling down this path of designing, building and executing landing pages, the necessity to test
Landing Pages Testing – Worth it? Read More »
Blogs, Twitter, Facebook it’s all the hype with today’s marketers and leaking into the fabrics with business owners and entrepreneurs jumping on the latest buzz words and making a best attempt on understand what all of this Social Media means, and how it can work for their business. Reminds me of the dot com era
Measuring Social Media Success – KPI’s, ROI & Beyond Branding Read More »
I must admit I was one of those people who at first didn’t care less about the social media tool of Twitter and felt it was just one of many social media tools that will come and go. I was wrong. Twitter does have a purpose that supplies the demand from thee mass public, and
Twitter Strategy – Building Organic Links Read More »
In my 11 years experience working in direct and indirect capacities with some well known national brands, I’ve seen leaders (directors, VP’s, managers, etc.) come and go. And in these foul economic times as companies start their South Beach diet to cut fat throughout the organization, the emphasis on your worth and your value to
Director of Internet Marketing – Character of ‘Great’ Leadership Read More »
One of the top studies reported in 2008 found social media blogs influence a consumers online social behavior of their purchasing decisions far greater than social networks, as blogs that influence consumers generate a timely conversation and perceived as a greater trusted resource. Covered by Clickz, the study conducted by JupiterResearch called “Harnessing the Power
Influencing Purchase Behavior: Blog Social Media vs. Social Networks Read More »
2008 is coming to a close, and you may have embarked on your first, well-overdue, search engine optimization (SEO) project for your business. Many steps were likely taken in your SEO project through the discovery phase of assessing how friendly your website architecture is for search, keyword discovery around your industry/market/brand/product/competitors, research where your visitors
Search Engine Marketing 2009? Read More »