What better way for a professional socialite as Kim Kardashian to stay connected with her followers, and build her personal brand through Twitter and Twitter advertising. The same can apply to your local business, whether is online or offline. Apart from Google AdWords PPC or the collaborative Microsoft Ad Centre between Yahoo and Bing (MSN), placement […]
Kim Kardashian – Twitter Advertising Read More »
Google now taking front stage with improving relevancy of search results by looking at what others are saying about your brand, is one of the latest advances of applying SMM (social media marketing) to SEO. It just makes sense – hold a sound reputation among your personal social circles and within the markets, should be
Social Technographics – Your Social Media Reputation Read More »
Twitter, among Facebook, are those hot keywords we see from clients quite often who want to build into their marketing mix…yet let alone understand what it is or how its useful. Everyone is one it, everyone is using it, but how its used is another story among businesses. While we find the use of Twitter
2011 Twitter Marketing Tips Read More »
Yahoo has recently launched a new tool called Yahoo Clues. It is basically a keyword tool designed to give an insight into the demographics of people searching for the keyword along with the popularity of keyword over a period of time and additional keyword suggestions. Yahoo Clues shows the graphical representation of change in keyword
SEO Insider – Yahoo Clues Read More »
A quick Search Marketing tip to drop your way on the subject of Google Local search results. Google has launched yet another new advertising format for local business owners known as Google Boost. This new PPC ad format will be available for advertisers in Google Places (Local) account and Ads will be appear in sponsored
Get a Google Boost for Local Search Results Read More »
Google launched Google Instant Search interface on the 8th of September 2010, which shows search results as you type, in real time. Many search engine marketers (SEM), including your house-hold searchers, have reacted sharply to the new Google Instant interface. Google Instant is being sold as a faster and better User Interface, and the feedback
Google Instant – Impact on SEO and PPC Read More »
Online marketing today is not quite what it used to be. Just a couple of years ago, the combination of SEO with PPC seemed to be the final word in online marketing (excluding affiliate and email marketing). With Social Media having made a strong presence in recent years, more and more web channels and communities
Mashing Search & Social Marketing Read More »
Typically I don’t like to post on ‘technical’ topics relating to Internet marketing, but after a long day of the team doing trial and error, researching the web and a few head bangs and random curse words shout-outs, I felt this quick-win technical fix will save a number of developers who build email templates frustrations
Gmail Breaking Email Templates? The Fix Read More »
2010 – another year, and another round of changes expected to come in the new year. From Googles pending dance that could shake up the Search space, to a foreseen boom in mobile advertising (likely in 2011), to some who tout conversion rate optimization being the big thing in 2010 (IMHO was covered in 2008/09).
Essential Metrics of SEO Read More »
You’re finally on board with some of the changes and new features Google’s rolled out over the last few years, along with watching the suitors as Yahoo and Bing (MSN) follow suit. You’ve come to grips that if you plan to succeed in your online business, you cannot let your online marketing sit idle. Investment
Rank Local – Google Local Read More »