Updated: May 27, 2011: Google +1 & Search Rankings
As we eluded to in the below post we published on Google +1, the affect of the new social media ‘recommendation’ button will impact search results. Matt Cutts confirmed what Google said when the +1 button launched: Google will use +1 activity to influence its search results. “It’s definitely a signal we’re paying a lot of attention to,” Cutts said. “It has tons of potential. It looks very promising.” Google is expected to offer the +1 button for website owners in the near future.
Who is Matt Cutts? Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advises the public on how to get better website visibility in Google as well as webmaster issues in general, and is generally an outspoken and public face of Google.
Great. Another new social media tool marketers need to put in their marketing arsenal. Taking Facebooks ‘Like’ head on, Google recently launched the new Google +1button.
Google’s new +1 button is similar to the social function of Facebook’s ‘Like’, to let you recommend a piece of content to your digital social circle of friends, family, visitors, etc. that you find is worthy of mentioning.
Similar to Facebooks ‘Like’, Google +1 button aims to allow individuals a way to make a recommendation, or in some way ‘advice’ on something that you feel is important to share and that others will find helpful. This builds on the value and power of personal referrals, or more technically, ‘personal collective intelligence’ to make referrals and recommendations on products, brands, content, etc. vs. the now old-aged corporate ‘drive-the message-down-the-throat’ push-message approach. Read more