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Tips: Web Design, Conversion Optimizer & Visitors Browser

Quick valuable tip for UX (user experience) design, web designers and digital marketers focused on conversion optimization. While your web designer may overwhelm you with their reasoning behind your websites new design layout, are they taking into account the objectives you articulated from the get-go of the project? Quickly check if your web design layout

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Impact of SEO on Google’s New Privacy

Recently Google announced they’re would be making Search more secure. Secure in lament sense means rather than searching google’s engine from http://www.google.com, you may be searching Google via https://www.google.com (note the ‘s’ in http). What does this mean and how does it impact businesses and their Search strategies, especially SEO. Google will begin redirecting users who

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What’s the *#@! is inbound marketing and outbound marketing?

In those kind words, it was still a good question someone asked upon me the other day. I’ll let the infographic describes it best (see below). Inbound and outbound marketing, their buzzy words the last few years yet everyone seems to have a slightly different response to it. In my view, inbound marketing is a

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The 5 Hardest Jobs to Fill in 2012 (Inc.com)

Those seeking a professional in digital marketing / internet marketing, this article on Inc.com is a good read. Talent shortages in a few key areas within our industry. ————————————– Although the economy continues to face many challenges, the startup and tech industries are very much alive.  The IPO window slightly opened up for companies like

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Study: Mobile Marketing & Paid Search Advertising

A recent study published projects mobile paid search advertising revenues in the US, which includes iPads and other tablets, could account towards 22% of total search revenues. (chart inside) Published by Efficient Frontier (EFF) and Macquarie Capital, the study provides further insight into where businesses are shifting their advertising dollars; not just from traditional channels to

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